One out of every 32 people living in the artsy beachfront community of Venice, CA is homeless. Wong Doody aims to do something about it.
To raise awareness about the problem and the dire living situations that the homeless face, the Seattle- and LA-based agency is targeting existing Venice residents with a guerilla campaign from Venice Community Housing Corp.
Wong Doody posted tear-off flyers along the crowded boardwalk and tacked bright red For Rent signs in alleys, on curbs and on park benches. They also placed ads in local papers, as well as on Craigslist, promoting “Trash Can Adjacent” housing, “Squalor Living” and other undesirable — yet, for the homeless, very real — living options.