Target’s Flo-like character has been busy promoting Black Friday, which starts five hours from now on the East Coast.
The character (invented by Wieden+Kennedy) has 15,361 followers on Twitter at this time. Pam Mandel is not one of them.
About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
She’s not a new character. http://www.theportlandegotist.com/news/local/2010/november/22/wk-and-target-prepare-you-black-friday-madness
Thanks, I updated the post.
I personally love the Target Black Friday shopper character.
I’m not a crazy Black Friday shopper, but it does bring my attention to a more
Target focus than Wal-Mart. In my opinion, I think the obnoxious characters
like the Target lady and Flo from Progressive instill the brand name in the
viewers mind because they remember it and when the time comes to shop for Black
Friday or insurance, they have a quick recall of a specific store to go to.