Advertising News and Know-How
To celebrate 100 years of Corona in Chile, DAVID Buenos Aires used pinhole photography—a lensless technique developed in the 19th century that relies solely on a box, a small aperture, and natural light—to create new images with a timeless quality. The images are now the focus of a new campaign that celebrates the Mexican beer brand's values and …
Continue Reading about In Chile, Corona Takes People On A Photographic Journey →
Finding a new job can be a brutal, lonely, and defeating process. It can also help the job seeker focus on what matters most. For instance, do you want to work 60 hours per week with ultra-competitive people who do not have your back? If you type all the write things and say all the right things, a job like that could be yours. For job seekers with higher standards and more self-worth, the search is equally …
Continue Reading about Indeed’s New AI Search Agent Helps Job Seekers Hit the Curveball →
How do you use ChatGPT? Is the AI assistant currently reducing your workload and making you more productive? In this new ad campaign, the use cases for the technology are simpler than that. "The goal was that the work feels both inspirational and grounded in real usage, making ChatGPT something people want to be part of,” ChatGPT's chief marketing officer, Kate Rouch, told Adweek. OpenAI’s in-house creative …
Continue Reading about When Prompted, ChatGPT Offers Helpful Down-to-Earth Advice →
In July, Sir John Hegarty offered a challenge to the ageism problem that continues to plague the ad agency business. The founding partner of Saatchi & Saatchi, co-founder of Bartle Bogle Hegarty, and first recipient of the Lion of St. Mark award, also sounded off on AI and the ever-present need for human talent. Here's his LinkedIn post, embedded here for your convenience. I love that Hegarty said, …
Continue Reading about Sir John Believes In the Value of “Original, Unaided Thought” →
Note: On this day 21 years ago, I made my first six posts to this website. This was before the dawn of social media, and my posts back then were mostly short bursts of information, much like what came to Twitter a few years later. Much has transpired in the advertising, marketing, and media industries since 2004, and Adpulp.com has likewise experienced several twists and turns. What's remarkable to me is how I keep …
Continue Reading about Hailey Whitters Makes Music & Sweet Butter for Land O’ Lakes →
Positioning is fundamental to brand advertising, and some of today's Democratic Party candidates are positioning themselves as pro-labor, anti-oligarch defenders of the American people and the American dream. Graham Platner, an oysterman from Maine, is one such candidate. https://youtu.be/53bZ_95nDjk He is running to replace the state's incumbent Republican Senator, Susan Collins. Democrats from coast to coast …
Continue Reading about HOPE FLOATS: Maine Oysterman, Graham Platner, for U.S. Senate →
"Well, I’m livin’ in a foreign country but I’m bound to cross the line Beauty walks a razor’s edge, someday I’ll make it mine..." -Bob Dylan "Shelter from the Storm," is one of Bob Dylan's best songs on his brilliant 1975 album, Blood on the Tracks. It's also the new soundtrack for endurance runners in the HOKA camp—runners who participate in ultramarathons, which are longer than 26.2 miles and often take place in …
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Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the narrator says, "There's never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath." No need to freak out. According to Anthropic, the key is to "keep creating, keep researching, keep learning, keep coding, keep …
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